Conclusion
In recent years, better quality management, new research and the actions of manufacturers have led to a more reliable and safer latex condom.
Manufacturers now produce condoms that are more elastic with a chemical formulation that includes more antioxidants and better-controlled vulcanizates — all steps that ensure condoms do not deteriorate as readily as in previous years. To better protect latex condoms from deterioration, manufacturers are using more impermeable, foil packaging; switching from plastic to foil or foil laminate packaging; and focusing more attention on tight package seals. These steps help preserve the integrity of the condoms, even under the most adverse storage conditions.
On the health front, manufacturers have moved away from using talc as a finishing powder, due to concerns about its possible toxicity. More research is needed on the safety of using cornstarch, the current preferred powder for finishing, or on determining a safer finishing powder. New research on allergies to latex proteins has also focused more attention on better leaching of proteins from the natural latex. Manufacturers are now able to produce condoms with less latex protein. More research is also needed to determine whether adding spermicides to the lubricant at the factory could result in more allergic reactions to latex.
Condoms advertising
You have seen in my survey about condom usage that even people, principally young’s knows sexual risks, they don’t always use it.
My survey shows one important problem, it’s the fact that people, even if they are educated, are not enough informed about real sexual risks.
It’s paradoxical, because everybody is able to watch advertising, in street, television or many other advertising supports.Nevertheless, the currently marketing exploits all the target possible and AIDS contaminated are numerous. In fact, sexual illness advertisings are rare and only few people look concerned; the contaminated.
It’s the real problem of the condom advertisings, only people which had or have problems with sexual diseases keep ads in their memories.
Which of you remember one of its ads campaign?
Condoms has to continue and develop its ads campaign, to force young’s to use them.
Condom Survey Analysis
My survey was about condom usage and was administered to 21 different people. To summarize briefly the answers of my sample survey, some main points should be observed.
I have a representative sample of the French population with approximately 55% of women and an average age of 22 years. 81% make use of condoms only sometimes, while 60% of them are unmarried.
The results are paradoxical because 75% answered they found condoms easily, for example in pharmacies or supermarkets, more frequently. We noted that 72% think condoms should be free or cost less than 4€ for ten condoms. What’s strange, is that 76% use condoms for protection but only 10% think it’s normal to put them (15% think it’s a constraint). It’s astonishing because 67% answered about AIDS and sexual diseases that everyone has to protect himself and his partner and nobody said that only other people are concerned.
My sample survey shows us that people know about sexual risk and the fact that condoms are the one way to protect against illnesses, unlike contraceptive pills. We observe consumers behaviour are reckless because we note that only 3 persons always use condoms during sexual relations, even if they are single and are able to find them easily.
This sample survey just shows the reality of our young population. Everyone knows about sexual risk but most of them do not really think they will be affected by AIDS or other illnesses, despite the fact they know about sexual dangers.
Moreover, this survey was done in a Business school, which is supposed to have people with a minimum of intelligence. They are informed of sexual risk, unlike to African nations but they are not conscious of the fact AIDS concern everybody. In fact, AIDS doesn’t know social borders or ethnic differences.
This poll is just the proof that even developed nations have to continue to inform people and not stop AIDS prevention.
http://www.surveymonkey.com/s.asp?u=15361983782
Condoms Competitors
Through the whole world, more of 15 condoms producers distribute condoms with machines and internet sales.Even if condoms sales are numerous, only ones of them are famous and dominate its special market.
In Europe, Americas orAsia we can observe the same popular producers. Only
Africa doesn’t have competition between condoms producers because anyone finds interests to market its product. In spite of the fact, Africans needs
condoms, its societies don’t want invest its continent because it’s too poor.
Condoms War is excessive in our rich nations but the big firms don’t sell when they thing that the market is too bad, even if need is really important.
Competitors are not only big firms looking for big profits; we can also see that associations give free condoms to incite people to protect themselves and equally their partners.
Moreover, big events like “Sidaction” inFrance collect money to fight against sexual illnesses or more especially AIDS. It also gives free condoms and much counsels to preserve and inform people.
Condoms are a big world market and the number of competitors is numerous. Fortunately for poor people, associations give much condoms and allow to many people to protect themselves and their friends.
Condoms Market
Nowadays, Condoms Market is growing. In fact we can observe that many condoms producers are selling on its market, like Durex, Hansaplast or Manix. The sales increase even if contraceptive pills are again the one option choose by consumers to protect themselves of pregnancy. We know that condoms are the one solution against sexual illnesses and it’s the reason why people buy its products. All the condoms producers launch many different products every month, to allow that everybody find the good one. Condoms market always will be an interesting market, until man find a remedy against all the sexual contaminations. People are now really concerned about AIDS and other illnesses and its one of the reason why condoms market is so diversified. Also some people never acknowledge to buy condoms, numerous and marketing studies show us the opposite.
More that a condom!!
We can’t speak of condoms without talking about the different model.
Nowadays, we can use many different condoms during sex relation, like perfumed with many perfumes and tastes.
But you can also find others condoms, funnier.
In fact, there are several kinds of condoms. There are the perfumed, but equally condoms with pictures, phosphorescent.
Customers can use fantasy or classic condoms, in all the size they want and with different kind of texture.
New condoms allow rejuvenating the condoms image and giving the possibility to have sex differently.
Condoms are not only a protection against sexual illnesses, it’s also an object of pleasure. It’s henceforth a joy that you use with your partner and not a constrained like in the past.
If condoms are the one way against sexual diseases, it’s now more a game to use them that a problem.
Now we can buy condoms of different brand and style. Condoms is became a real product of consomation with a particular system of marketing. In fact, condoms marketing is really adapted for target consumers, like we would see later.
Sexual diseases!
If condoms are not the unique solution to don’t get pregnant, it’s the one way to protect yourself about sexual illnesses. In fact, henceforth we know that humans can have many infections during sexual relations. If some of these infections are not dangerous, others like AIDS are mortal. Transmittable sexually diseases are numerous and the more known are: Blennorragie Syphilis Herpes Genital warts Yellow or hepatitis (B and C) Infection VIH (Aids)
I just want talking about AIDS, because it’s for me the most dangerous. All person infected by the virus of AIDS doesn’t develop necessarily the disease. But this person rest contaminated and is dangerous for this sexual partners. One calls it “the contagious healthy carrier”. You can have the AIDS and the virus doesn’t present symptoms. The disease nevertheless can arise at any moment, at his place. The Aids shows itself by infections and by certain cancers and can be mortal. Condoms are for everybody the solutions against sexual illnesses and now with the latex performances we can consider that sexual pleasure are the same.
Condoms History!
Comes from the antiquity, condoms always offered a double profit of contraception and in the same time a protection against sexual diseases. Nowadays we know condoms like a modern stuff but it’s interesting to know his historic and its different steps through the time. Ancestor of Condoms, made to bases sheep entrails, is born in Egypt 3000 years before JC. It was principally used to protect soldiers from venereal diseases more that contraceptive tool. Through millenniums and centuries, it known many transformations in function of the civilizations and their various materials. Thus, nations like China, Japan or some European countries developed the condoms manufacture. Condoms became the one way to have a free sexual life without risk and some people was famous for this usage, like Casanova or the French King Louis XIV. The industrial revolutions of the XIX century and notably the discovery of rubber vulcanisation by Charles Goodyear gave to the condoms solidity and elasticity. In fact, appeared in 1880, the latex confers him the comfort of a second skin, near to the sensation that we know today. With the new millennium starting, condoms fully enter into a new era. It now surpasses his first functions of prevention and contraception to become equally the partner of our pleasure. It’s important to specify that condoms is the one way to protect humans against sexual illness and equally against the most unfortunately popular one : AIDS!
Welcome on my Blogs!!
Hello,
My name is Thomas, I am 24 years old and I am currently student to a Graduate Business School in France.
For my English class I have to create a blog about a marketing subject of my choice.
I hope this blog will be interseting for you and that you will discover many things about condoms.
